The research behind the CFOSS™ Framework.

Customer Adoption Reimagined is the foundational work behind the CFOSS™ framework—the research that shaped CIMI's approach to innovation adoption.

Drawing on more than twenty years of consulting experience and doctoral research, Dr. Berkley Baker challenges the assumption that great ideas succeed simply because they solve important problems. Instead, he demonstrates that adoption occurs only when innovations align with what different stakeholders value most.

Through practical examples, original research, and real-world case studies, the book introduces a comprehensive framework for understanding why customers embrace some innovations while resisting others. Rather than focusing solely on technology, funding, or marketing, it equips leaders with a structured approach for diagnosing adoption barriers before they become market failures.

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Whether you're launching a startup, leading innovation inside an established organization, or guiding transformation initiatives, Customer Adoption Reimagined provides a practical roadmap for turning promising ideas into sustained market traction.